Planning an event in Downtown Los Angeles? If you're aiming for a vibe that's stylish, scroll-stopping, and camera-ready, you're in the right city — and this guide will help you turn that vision into reality.
Whether it’s a brand launch, pop-up, bridal shower, birthday, or content shoot, Downtown LA offers the perfect canvas to bring your event dreams to life — and Skinste’s chic event space is the perfect setting to make it happen.
Here’s how to plan an Instagram-worthy event that’ll have your guests raving and your feed glowing:
1. Choose a Photogenic Venue (Hint: Go with Skinste!)
First impressions matter — and your venue sets the tone. Look for a space with:
- Natural lighting for perfect photo quality.
- Clean, modern design that doesn’t clash with your theme.
- Versatile layout to allow custom setups for different shots.
Skinste’s downtown LA event space ticks all the boxes — with minimalist walls, high ceilings, and an urban-luxe vibe that’s perfect for any event or shoot.
2. Pick a Clear Theme or Color Palette
Think pastel brunch? Luxe glam night? Boho picnic? A cohesive color palette and mood board will keep all your vendors aligned — from balloons to backdrops. A cohesive aesthetic makes everything feel intentional and stylish. Choose:
- A color palette (neutrals with a pop of neon? Earth tones and dried florals?)
- A theme like boho chic, modern glam, vintage garden, or minimalist luxe.
Don’t forget branded touches like custom signage, neon lights, or themed props. This will guide everything from your invites to your tableware and flower arrangements.
3. Design the Perfect Photo Moments
Every Instagram-worthy event has at least 3-5 photogenic moments:
- A statement backdrop wall or flower arch.
- A branded step & repeat or custom neon signage.
- Beautiful table settings or food displays.
- A selfie-friendly mirror corner or styled sitting area.
Pro tip: Rent or DIY a flower wall and place your brand or event name in neon lights.
4. Serve Aesthetic (and Delicious) Food & Drinks
Yes, the taste matters — but so does the look. Grazing tables, custom cocktails, and cute desserts not only satisfy guests — they’re perfect photo props too. Choose catering with:
- Beautifully plated small bites or grazing tables.
- Customized cookies, cupcakes, or cocktails with your event logo.
- Signature drinks in clear glasses with garnishes (citrus slices, edible flowers).
People love snapping flat-lays of a well-set table or cocktail tray! Think macaron towers, edible flowers, and personalized drink stirrers.
5. Use Strategic Lighting
Lighting can make or break your photos. For IG-perfect pics:
- Use natural light or warm lighting whenever possible.
- Add warm string lights, candles, or accent lamps for evening events.
- Avoid harsh overhead lighting — aim for soft, warm tones.
6. Hire the Right Photographer/Videographer
Don’t rely solely on phone cameras. A professional photographer will:
- Capture candid moments and posed shots.
- Provide high-resolution content you can repurpose on socials.
- Help create a highlight reel or recap video.
You’ll thank yourself when your content calendar is full for the next month.
7. Create an Instagrammable Hashtag or QR Code Wall
Encourage sharing with a custom hashtag and include it on:
- Invitations
- Welcome signs
- Table cards
- Photo walls
You can even display a QR code linking to your Instagram so guests can follow and tag you in real time.
8. Style Your Guests’ Experience
Little touches matter. Think:
- Welcome drinks or gift bags
- A cute check-in or guestbook station
- A mini “touch-up” station with beauty products
- A thank-you card or takeaway with your brand name
Make your event feel personal, thoughtful, and share-worthy.
9. Collaborate with Local Creatives/Vendors or Micro-Influencers
LA is full of creative talent! Partner with local decorators, florists, and caterers to bring your vision to life. And don’t forget to tag them! It boosts your reach when they repost.
Downtown LA is filled with:
- Content creators
- Micro-influencers
- Photographers
- Florists
- Event stylists
Partner with them for cross-promotion and beautiful content creation. Offer shout-outs, tags, or collaborations in exchange for styling, photos, or content.
10. Book in Advance
Downtown LA is a hotspot. Lock in your venue, vendors, and rental items early, especially if your date is around holidays or event seasons. If you're still searching for the right venue — Skinste’s space is a hidden gem. Skinste Space is;
✔️ Centrally located
✔️ Customizable for any vibe
✔️ Perfect for intimate events, shoots, pop-ups, and gatherings
✔️ Affordable rates with flexible decor and vendor options
Ready to book or want a tour? Click here to explore Skinste's Event Space.
Final Thoughts
Planning an Instagram-worthy event isn’t about breaking the bank — it’s about curating a vibe, telling a visual story, and making your guests feel like part of something unforgettable.
And when you start with the right venue, the rest falls into place beautifully.
Want more inspo? Follow @Skinste.Official on Instagram for styling tips, event features, and behind-the-scenes magic.